MIC (Marketing & Insights Consultancy) Amsterdam (+31) 6-13355529

Welcome to MIC

Driving customer-centric growth through deep insights and strategic action

As an experienced interim marketing & insights manager/consultant, I help organisations place customer insight at the heart of every business decision. My work sits at the intersection of marketing and market research, supporting organisations in uncovering what truly drives their customers—whether they are consumers or B2B partners.

What MIC does.

Interim Assignments: I take temporary ownership of marketing and insights projects or fill knowledge gaps in teams. Whether it’s a strategic reorientation, innovation initiative, or customer-focused transformation, I deliver actionable insights and concrete action plans.

Customer-Centric Thinking: I challenge inside-out thinking by helping organisations adopt customer needs as their starting point. No project begins without understanding the customer’s perspective.

Research & Strategy: From in-depth customer research (qualitative/quantitative) to actionable roadmaps for marketing, sales, NPD, and communications, I translate insights into practical steps for all departments.

Customer Excellence: I introduce a customer-first mindset, ensuring customers are involved in every stage—from ideation to concept and product development.

Why Interim?
My flexible approach enables organisations to act swiftly and purposefully. Whether it’s:
✅ Temporary team reinforcement (e.g., during peak periods or transitions).
✅ Bringing in specialist expertise where it’s lacking.
✅ Providing an objective, external perspective on internal challenges.
✅ Delivering rapid results without lengthy onboarding—I’m immediately operational.

My Approach
1. Analysis: What’s working? Where are the opportunities?
2. Research: Deep insights into customers, markets, and competition.
3. Action: A concrete plan with steps for all customer touchpoints.

In short: I’m the interim partner who helps organisations achieve customer-driven growth—with insight as the foundation and action as the result.