13 February 2022

The era of creativity is here

THE ERA OF CREATIVITY IS HERE (AND WHAT IT MEANS FOR INSIGHTS PROFESSIONALS) Over the years, the amount of data accessible to marketers has been growing […]
13 February 2022

The Future of Brand Health Tracking

The Future of Brand Health Tracking (See also the video) (And what it means for people working in Insights) Patrick Bruin, IKEA, and Sjoerd Koornstra, The […]
13 February 2022

DVJ interview

PATRICK BRUIN – IKEA Patrick Bruin is owner and external consultant at MIC (Marketing & Insights Consultancy) and works as interim manager and consultant for big […]