Data Marketplaces, the future for Consumer Understanding? Introduction Discussion in conferences, webinars and articles about the future of market research often highlights the implications for research […]

A deep dive into brand health metrics and measures BYPATRICK BRUIN , SJOERD KOORNSTRA| DECEMBER 11, 2023 READING TIME: 7 MINUTES Abstract Patrick Bruin and Sjoerd Koornstra share […]

The Future of Brand Health Tracking (See also the video) (And what it means for people working in Insights) Patrick Bruin, IKEA, and Sjoerd Koornstra, The […]

PATRICK BRUIN – IKEA Patrick Bruin is owner and external consultant at MIC (Marketing & Insights Consultancy) and works as interim manager and consultant for big […]